If you want to see just how messed up they can get go see their web-site about the topic. Its really disturbing. Still this shows that their campaign may be failing. If they have to resort to this, and be so explicit then maybe people are not regarding the message. Anyway its funny, and will just push PETA to being seen by everyone as an out of control agency that prides itself on tring to keep kids from Fishing, and putting them back on the streets. Hey why should a kid be taught how to fish and respect the outdoors when the can go on the Computer and look up Sexually Explicit web sites, or do drugs.
PETA may have overstepped, again. But think about what they actually accomplished. They got people to not only see their billboard and other ads. They got you talking about them. Now that sign may be in poor taste but it got people to go to their website and pass along the photo.
Some may find that brilliant marketing. Too bad it's wasted at attacking children.